How to build the best marketing team for your business

As a business owner, how far you’ll go with your business largely depends on the effectiveness of your marketing. This is why you must employ experienced and skilled people when forming your marketing team.

The wrong marketing team will bring your business crashing down and nobody wants to see that happen. So read on to learn how you can build the best marketing team for your business. But if you’d rather outsource your marketing to a top-notch digital marketing firm, I recommend iTonic.

  • Do you have a strategy? The first thing to admit is that you can’t hire without a strategy in place for your marketing department. A common mistake many business owners make is to leave the marketing strategy to the team itself. Doing this will not only waste your time but your business will rely on gambling before it makes sales. 

As the business owner, first and develop a marketing strategy on how your business will get the word out to the public? Who is your target audience? How does your business seek to change the story of your target? What marketing skills will your business need to achieve your goal?

  • Once you have a strategy in place, the next thing is to create a job description. It’s flawed thinking to assume your employee will know what to do after all they have been trained in that skill. A job description will intimate your employee of what is expected of him and this will offer you a standard to assess his performance. Without a standard, what do you want to use as a metric for determining marketing success?
  • The next thing is to get the word out about the type of positions your business is looking to fill. Some of the generic positions you may need to open for application are content writer, graphics designer, SEO specialist, Team leads, and so on. Put in my mind that you don’t have to engage a large marketing team, in marketing efficiency is the watchword and my guess is you don’t have a large budget to flex with so keep your marketing team tight.

You can put the job opportunities on your business’ website, social media pages, or list a job on platforms that connect employers and job seekers together.

  • If you are just starting out, you will want to create a marketing team that can work with the least friction in their relationship. Instead of bringing together a group of unknown faces, you may look within your immediate circle of friends and hire people with the skills you need and if you can’t get any, get recommendations from your friends. Doing this saves you a whole lot of headaches that may arise from hiring bad-mannered or the wrong people.
  • Make the onboarding process as seamless as possible. Your business is a new culture you are introducing your hired staff into so they have to be trained in your way of doing things. Businesses who don’t carry out any onboarding exercise may turn out to have employees who play it too safe in the first few months of the company because they do not understand the company’s do’s and don’ts.